Best betting sites UK 2026: Top new online bookmakers reviewed

betting > best uk betting sites 2026


The big names comprehensively cover all the big fixtures, and no sport has welcomed and incorporated handicap markets quite as well as rugby has. In terms of the sheer breadth and depth of rugby coverage, it is hard to beat Sky Bet. The betting giants are consistently the fastest to update their enormous sprawl of markets. While they do not offer bet builders for rugby like Bet365, they offer an extraordinary number of price boosts, even for the smaller fixtures. Close behind are Betano, who are one of the few bookmakers to offer bet builders on rugby. Golf is a sport that lends itself naturally to betting, with huge variety in terms of betting markets and odds.

Site 24/7 Live Chat Phone Support Average Response Time
Lionheart Sports Yes 0800-123-456 < 1 minute
BetVantage Yes N/A < 2 minutes
PremierBet UK Yes 0800-789-012 < 3 minutes
Union Jack Bets No (8am-12am) N/A < 5 minutes

Of all our favourite golf betting sites, Paddy Power just comes out on top. Paddy Power features an incredible number of promotions and odds boosts relating to golf betting markets throughout the season, and their welcome offer can be used on golf, which isn’t always the case at other betting sites in the UK. At Paddy Power you can receive golf betting tips whenever a major golfing event occurs. At the time of writing, for example, four or five golf tips daily articles for the Open Championships are being published on Paddy Power. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £40 in free bets.

  • For eSports betting, sites like Betway and GGBet UK offer deep markets and live streams.
  • Specialist horse racing platforms include Timeform and Racing Post for expert analysis.
  • Newer entrants like LeoVegas Sport focus on a superior mobile-first betting experience.
  • Betfair Exchange remains the premier peer-to-peer betting marketplace for value seekers.
  • For cryptocurrency users, Sportsbet.io and Cloudbet accept Bitcoin and other cryptos.
  • High-limit bettors often prefer platforms like Matchbook for their high betting ceilings.

Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. Besides Paddy Power, William Hill and TalkSPORT Bet are also top golf betting sites when it comes to providing its customers with top-class betting tips. The best betting sites will provide a range of different features that enhance the betting experience, such as bet builders, in-play betting or the ability to bet on the exchange. To help ensure you’re getting the best possible experience, we have identified the best UK bookmakers based on each of the most important betting features. Betting exchanges are peer-to-peer betting platforms, which means you wager against your fellow bettors instead of against the bookie. This generally means the odds are far more competitive, but you will need pay a small commission on winning bets.

How to claim your free bets as a new customer

New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used to seeing at brand new sports betting sites. Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue.

Responsible gambling tools and Support for Safer Play

Withdrawal requests void all active/pending bonuses. Limited to 1 sport & 5 casino brand/s within the network. Excluded Skrill and Neteller deposits.Full Terms apply. The best betting sites cater to a variety of sports fans, but certain bookies go the extra mile by offering a wider range of markets and tailored promotions on specific sports. Let’s look at our picks for the best betting sites for each of the UK’s most bet on sports.

Open the betting site

Football is the UK’s favourite sport to bet on, and as such each UK bookmaker offers a range of football-related bonuses and promotions. However, few bet betting sites uk best football betting sites do it better than bet365. Bet365 have the best football bet builder product, which we will touch on in the next section, and routinely offer the best odds across all leagues and competitions. What’s more, for every big fixture you will find a variety of different price boosts, as well as an exciting batch of unique bets that you’re unlikely to find anywhere else. If you’re already familiar with bet365 and would like another football betting site to join, we would also recommend Betfair, or new kids on the scene, Dabble. For more information, see our list of the best betting exchange sites. Matchbook – Matchbook is one of the UK’s most established betting exchanges, which excels when it comes to bonus value and market range, which are typically more limited on peer-to-peer platforms. easyBet – Launched as recently as 2024, easyBet is the newest UK betting exchange that offers highly competitive odds across an ever-increasing range of sports and markets. Betfair Exchange – Betfair offers both a sportsbook and a betting exchange, which means bettors can enjoy the best of both worlds at one of the UK’s most trusted betting brands. Smarkets – Smarkets is another betting exchange that also offers a traditional sportsbook, and offers new customers 0% commission over your first 60 days. Spread betting is a distinct form of betting in which you predict what will happen within any given market, based on the ‘spread’. You can visit Spreadex for more information on how spread betting works, or click the links below to learn more about our favourite spread betting sites. Spreadex – Spreadex is the leading UK spread betting platform, and their website is your one-stop shop for all things spread betting. New customers can also claim a highly generous sign up offer to help get your started.

Popular Betting Apps and Mobile Bookmakers

As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino). Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59.

Bet & Get

Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations. Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous for an exchange.

What We Do and How We Do It

Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Sporting Index – Sporting Index is another UK-based spread betting specialist, founded back in 1992, making them the world’s most established spread betting site.

Site Fastest Method Time (Fastest) E-Wallet Support Bank Transfer Time
BetVantage Skrill/Neteller Instant Yes 2-4 hours
PremierBet UK PayPal Under 5 mins Yes 4-6 hours
Lionheart Sports AstroPay Instant Yes 12-24 hours

They are renowned for their excellent sports and virtual sports coverage, and their price boosts and spread-free bets promotions. Terms are: #AD 18+ ‘Place a £10 fixed odds Outright bet on a nation to win the World Cup. Once placed, receive 1x free £10 fixed odds bet, 2x free £10 football spread bets.

  • For niche sports, sites like BetOnline cover darts, snooker, and table tennis deeply.
  • Specialist betting on political events and awards shows is strong on Betfair.
  • Some UK-facing sites now offer markets on virtual sports and fantasy leagues.
  • Check if your preferred site covers lower-league football or minor cricket tournaments.

Receive a further free £10 fixed odds bet for every match your chosen nation wins during the World Cup, to a max of 7.

Top 5 new UK bookmakers

An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page.

3. PricedUp Bet (Launched in April 2024)

From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets. The amount of boosts on offer is unprecedented in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features. All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen.

Best Cricket Betting Sites

These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. From looking at the site you would never have guessed that MogoBet is new to UK sports betting. The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple. In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry. What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store. Bet builders have become more or less ubiquitous at the best UK betting sites, but some bet builder products are better than others.

Best NFL Betting Site: BetMGM

There is no shortage of top horse racing betting sites in the UK, and at the moment it is hard to ignore bet365, who offer excellent odds, Best Odds Guaranteed and plenty of price boosts. However, BoyleSports also offer all of these whilst providing a superior all-round horse racing product, complete with Racecards and an extremely impressive range of Specials. Best Odds Guaranteed is also available at BoyleSports from 8am each day, and you can live stream all the action on the BoyleSports app. Besides BoyleSports and bet365, we also recommend Tote and AK Bets, who offer excellent odds and bonuses on horse racing. Fans of rugby league and union have never been so spoilt for choice in terms of rugby betting sites.