Like we’ve said before, since new sites are trying to outcompete reputable operators in any way they can, they might actually go further when it comes to customer support. This is in no way the case for every new betting platform since some may not have the necessary resources to provide quick customer support, but for those that do, they usually go out of their way to help. All in all, new betting sites in the UK are constantly finding new ways to bring innovation and excitement to this great hobby, and in doing so, they’re giving better payouts, better gameplay, greater odds and are simply fun for all kinds of punters. By giving punters more, through technology, dedication, and a ‘can do’ attitude, new betting companies have a special place in the hearts of many UK punters because they never feel ‘cold’ and unresponsive. Instead, these new online bookmakers create a community that’s ready to try new sports, new betting styles, new types of payouts & promotions, as well as much more, all in the name of fun.
Best Football Betting Site: bet365
Betting Options: Puntit offers a wide range of sports markets, including singles, accas, and bet builders, allowing punters to place structured or creative bets with ease. Clean, Mobile-Friendly Interface: Puntit offers a streamlined, intuitive user experience that works smoothly across devices, making it ideal for quick betting on the go. Get £20 in free bets when you sign up BetTom’s welcome offer gives new customers a safety net on their first day of betting. Place three separate bets of £10 or more on different events at minimum odds of evens (2.0), and if you finish the day with a loss, BetTom will refund 50% of those losses as a Free Bet worth up to £25. Best Odds Guaranteed: BetTom offers Best Odds Guaranteed on all UK & Irish horse and greyhound racing.
£50 in Free Bets Offers
Bet Builder & Acca Insurance: Customise your bets using a Bet Builder tool and protect accumulator wagers with Acca Insurance—adding both flexibility and peace of mind. Plenty of Sports To Bet On: An extensive coverage of sports from football and tennis to eSports and biathlon, including in-play options. Casino & Bingo Offering: Beyond sports, BetTom also offers a casino and bingo suite featuring slots, live dealer tables, Megaways, and more. Best Odds Guaranteed on horse racing & greyhound The desktop site aesthetic could be improved easyBet is a betting exchange rather than a fixed odds bookie, so the first point to remember is that this is a completely different style of betting. There will be far fewer markets available to bet on, but you’ll find better odds as a backer, you’ll be able to lay odds like a bookmaker would, trade in-play markets and make use of the other positive features of a betting exchange. So if you’ve never before played on a new betting operator, we have to suggest it highly. It’s an experience that all punters, both new and experienced, need to have to truly appreciate every aspect of the betting hobby. Finding the best online betting platform for you doesn’t have to be hard. There are a lot of UK betting sites with new offers that you have to try out. For more information, read our guide on choosing the best betting site for you. All UK-based betting sites offer great promotions for football and the Premier League. However, some such as PaddyPower, Bet365 and 888Sport, have a large selection of football cups and leagues as well as a variety of smaller leagues for football-oriented punters. Most betting operators nowadays have betting apps both for Android and bet free bets uk existing customers IOS that feel smooth and let you bet online, even on the go. If you’re interested to find the best betting apps on the market currently, check out our best betting apps page for more information. The cash out amount is calculated when you place your bet and it takes into factors such as the event you’re betting on, time of wagering and the amount staked.
How We Pick The Best Betting Sites
Our expert reviews cover the best new betting sites in the UK and the major operators already in the space. You’ve probably heard of brands like bet365, Paddy Power, and Sky Bet, some of the most popular betting sites in the industry. But depending on your preferences, you could be more suited to a less obvious choice. New betting sites might offer outstanding welcome bonuses to disrupt the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot. It all comes down to personal choice - our job is not to make the decision for you but to provide you with the relevant information.
How do the New Betting Sign up Offers Work?
Puntit is a new name in the UK betting space, making a strong first impression with a simple and rewarding welcome offer whereby new customers can get their hands on £20 in Free Bets when they deposit and bet £10 at minimum odds of 1/1 (2.00) within seven days of signing up. The Free Bets are split into four £5 tokens, which cover singles, bet builders, accumulators, and a Lucky Dip; giving users the flexibility to explore different styles of betting. Strong Welcome Offer: New customers get £20 in Free Bets when they bet £10. Lucky Dip: Puntit’s unique, randomised betting feature designed to give punters a fun and fast way to score potentially big odds on their favourite sports. Horse Racing Odds Increase: Increase the odds of your pick by using the bet betting offers casino slider to increase the winning distance. Depending on the platform you’re playing on, you’ll be able to get a part of your stake back depending on the time you wish to cash out.
Best Betting Sites for Odds - Voted by 2,500+ Real Bettors: Survey Results
Just one ongoing offer is available at the time of writing. Not as many sports as on other betting exchanges. Sign-Up Bonuses & Existing Customer Promotions -7 BetMaze is a fresh face in the UK betting scene, launching in 2025 with a straightforward welcome offer: bet £20 at minimum odds of 1/1 (2.0) and receive a £20 free bet in return. It's a clean, no-nonsense deal that gives new users a solid reason to explore the platform. The sportsbook covers a wide range of markets, with football and horse racing taking centre stage.
Progressive slots guide: How they work & where to win in June 2026
There's also strong support for sports like tennis, golf, American football, and esports. In-play betting is available, and the layout makes it easy to build and track your bets. My Favourites: Easily tag and access your preferred sports for quicker navigation. Promotions: bet sign up bonus uk betting From the Bet £20 Get £20 Free Bet welcome offer to a variety of casino bonuses, BetMaze has regular promotions to explore. Early Payout: If the team you back goes 2 goals up, your bet will be recorded as won. New betting sites have different policies on stakes when it comes to cash out, so it’s best you look at the platform specific terms to know for sure. Choosing a new betting site can feel daunting, but BettingOdds makes it easy. This page explains everything you need to know, from welcome offers and key terms to available sports, betting markets, and payment options, so you can get started with confidence. It doesn’t necessarily pay to disregard new bookmakers in favour of more established betting sites, as sometimes a new betting site offers the best sign-up offer. Our expert reviews cover the best new betting sites in the UK and the major operators already in the space. You’ve probably heard of brands like bet365, Paddy Power, and Sky Bet, some of the most popular betting sites in the industry. But depending on your preferences, you could be more suited to a less obvious choice. New betting sites might offer outstanding welcome bonuses to disrupt the industry heavyweights, or they may dedicate more resources to ensuring faster withdrawal times, with a modern cashier page to boot. It all comes down to personal choice - our job is not to make the decision for you but to provide you with the relevant information. Puntit is a new name in the UK betting space, making a strong first impression with a simple and rewarding welcome offer whereby new customers can get their hands on £20 in Free Bets when they deposit and bet £10 at minimum odds of 1/1 (2.00) within seven days of signing up. The Free Bets are split into four £5 tokens, which cover singles, bet builders, accumulators, and a Lucky Dip; giving users the flexibility to explore different styles of betting. Strong Welcome Offer: New customers get £20 in Free Bets when they bet £10. Lucky Dip: Puntit’s unique, randomised betting feature designed to give punters a fun and fast way to score potentially big odds on their favourite sports. Horse Racing Odds Increase: Increase the odds of your pick by using the bet betting offers casino slider to increase the winning distance. Betting Options: Puntit offers a wide range of sports markets, including singles, accas, and bet builders, allowing punters to place structured or creative bets with ease.
| Sportsbook | iOS App | Android App | Avg. App Store Rating |
|---|---|---|---|
| PulseBet | Yes | Yes | 4.7 / 5 |
| North Star Bets | Yes | Yes | 4.5 / 5 |
| Apex Odds | Yes | Yes | 4.2 / 5 |
| Neon Play | No | Yes | 3.9 / 5 |
| Vertex Sportsbook | No | No (Mobile Web) | N/A |
Clean, Mobile-Friendly Interface: Puntit offers a streamlined, intuitive user experience that works smoothly across devices, making it ideal for quick betting on the go. Get £20 in free bets when you sign up BetTom’s welcome offer gives new customers a safety net on their first day of betting.
Virtual Sports
Like we’ve said before, since new sites are trying to outcompete reputable operators in any way they can, they might actually go further when it comes to customer support. This is in no way the case for every new betting platform since some may not have the necessary resources to provide quick customer support, but for those that do, they usually go out of their way to help. All in all, new betting sites in the UK are constantly finding new ways to bring innovation and excitement to this great hobby, and in doing so, they’re giving better payouts, better gameplay, greater odds and are simply fun for all kinds of punters. By giving punters more, through technology, dedication, and a ‘can do’ attitude, new betting companies have a special place in the hearts of many UK punters because they never feel ‘cold’ and unresponsive. Instead, these new online bookmakers create a community that’s ready to try new sports, new betting styles, new types of payouts & promotions, as well as much more, all in the name of fun.
50% Bonus up to £100
So if you’ve never before played on a new betting operator, we have to suggest it highly. It’s an experience that all punters, both new and experienced, need to have to truly appreciate every aspect of the betting hobby. Finding the best online betting platform for you doesn’t have to be hard. There are a lot of UK betting sites with new offers that you have to try out. For more information, read our guide on choosing the best betting site for you. Place three separate bets of £10 or more on different events at minimum odds of evens (2.0), and if you finish the day with a loss, BetTom will refund 50% of those losses as a Free Bet worth up to £25.
13. Betfair: Best betting exchange and best acca welcome offer
Boosted Odds: Take advantage of enhanced odds across a range of sports for even better value on your bets. Solid range of sports and live betting options Multiple payment methods, including PayPal, Apple Pay, and Skrill Get 14 days to use your free bet £20 upfront bet required to unlock the free betNo App If you’re interested in having an account at a more under-the-radar bookie to the likes of Ladbrokes or PaddyPower, then this one might be the one for you. Despite only entering the UK market in 2024, it’s been around since 2020 in the Lithuanian market and has already made up good ground in terms of its older competitors. That includes offering Bet Builders, Cash Out, Acca Boosts and even a promo where you’ll get paid out early if your player/team is well up in the game, whether it goes on to win or not. All your favourite sports will be on offer, and through shopping around will see you occasionally find higher odds at other bookies, there’s not much wrong with an average house edge of just over 4%.
Notifications and custom bet tracking
Here at 7Bet, they’re more than happy to help you make your money go further. Sure, there’s nothing particularly spectacular about a Bet 10 Get 10 Sports Welcome offer but there are plenty of other ways to get more bang for your buck. Cash Out gives you the chance to bank winnings whenever you wish, acca boosts and price boosts secure you bigger returns and even the ‘bore draw’ promise of refunds when a match ends 0-0 will give you your cash back now and then. Another cool feature is their occasional 0% margin markets where they charge no commission (house edge) on them at all. Esports fans and general live betting fans will also be happy because they’re impressive at that, too. Best Odds Guaranteed: BetTom offers Best Odds Guaranteed on all UK & Irish horse and greyhound racing. Bet Builder & Acca Insurance: Customise your bets using a Bet Builder tool and protect accumulator wagers with Acca Insurance—adding both flexibility and peace of mind. Plenty of Sports To Bet On: An extensive coverage of sports from football and tennis to eSports and biathlon, including in-play options. Casino & Bingo Offering: Beyond sports, BetTom also offers a casino and bingo suite featuring slots, live dealer tables, Megaways, and more. Best Odds Guaranteed on horse racing & greyhound The desktop site aesthetic could be improved easyBet is a betting exchange rather than a fixed odds bookie, so the first point to remember is that this is a completely different style of betting. There will be far fewer markets available to bet on, but you’ll find better odds as a backer, you’ll be able to lay odds like a bookmaker would, trade in-play markets and make use of the other positive features of a betting exchange. Betting exchanges provide a more efficient betting model for customers than fixed-odds bookies because peer-to-peer betting eliminates the need for the operator to insert their house edge, though customers do admittedly have to pay a small commission on winnings.
| Site | Acca Insurance | Early Payout | Loyalty Tier Program | Refer-a-Friend Bonus |
|---|---|---|---|---|
| PulseBet | Yes | On selected matches | Yes (5 tiers) | $50 free bet |
| North Star Bets | Yes | No | Yes (3 tiers) | $25 free bet |
| Apex Odds | No | Yes (Championship events) | No | 10% of friend's losses |
That means that from greyhound racing to golf, Formula 1 to snooker, you’re always likely to secure better odds than at a Sportsbook. A decent Bet 20 Get 20 Welcome offer, a good golf cashback promo and an easy-to-use betting app are other positive features to find here. Whereas most of the online reviews praise the ease of use of it as a betting exchange and refer to it as a sort of ‘Betfair-lite’ where you can place your exchange bets without some of the frills, some reviews state that communication between customer and customer service could be improved by CS giving more detail as to what the current problem is and what they’re doing to fix it.
- OdysseyBet launching in Q1 2026 with a focus on US college sports markets
- Zenith Wager set to debut in the UK with fully licensed in-play betting on 30+ sports
- Quantum Sportsbook preparing a blockchain-based platform for provably fair outcomes
- ApexBet entering the Australian market with a heavy emphasis on cricket and rugby
- NovaPlay announcing a partnership with a major European football league for exclusive odds
- Stratosphere Bets developing a proprietary AI-driven odds compiler
Luckily, I avoided any major issues when playing there myself, so I can’t comment on these communication issues. I enjoyed playing there, but by the sounds of it, their CS team could do with some improvement. The Bet 20 Get 20 Welcome Offer is solid. Live streaming is available for selected sports. Online content, such as FAQs and guides are very useful. CS is not as efficient as at other sites, and no phone service. Just one ongoing offer is available at the time of writing. Not as many sports as on other betting exchanges. Sign-Up Bonuses & Existing Customer Promotions -7 BetMaze is a fresh face in the UK betting scene, launching in 2025 with a straightforward welcome offer: bet £20 at minimum odds of 1/1 (2.0) and receive a £20 free bet in return. It's a clean, no-nonsense deal that gives new users a solid reason to explore the platform.
Our recommended top sports betting apps
Betting exchanges provide a more efficient betting model for customers than fixed-odds bookies because peer-to-peer betting eliminates the need for the operator to insert their house edge, though customers do admittedly have to pay a small commission on winnings. That means that from greyhound racing to golf, Formula 1 to snooker, you’re always likely to secure better odds than at a Sportsbook. A decent Bet 20 Get 20 Welcome offer, a good golf cashback promo and an easy-to-use betting app are other positive features to find here. Whereas most of the online reviews praise the ease of use of it as a betting exchange and refer to it as a sort of ‘Betfair-lite’ where you can place your exchange bets without some of the frills, some reviews state that communication between customer and customer service could be improved by CS giving more detail as to what the current problem is and what they’re doing to fix it. Luckily, I avoided any major issues when playing there myself, so I can’t comment on these communication issues.
Virgin Bet
I enjoyed playing there, but by the sounds of it, their CS team could do with some improvement. The Bet 20 Get 20 Welcome Offer is solid. Live streaming is available for selected sports. Online content, such as FAQs and guides are very useful. CS is not as efficient as at other sites, and no phone service. The sportsbook covers a wide range of markets, with football and horse racing taking centre stage.
BOYLE Sports - Best for accumulator offers
All UK-based betting sites offer great promotions for football and the Premier League. However, some such as PaddyPower, Bet365 and 888Sport, have a large selection of football cups and leagues as well as a variety of smaller leagues for football-oriented punters. Most betting operators nowadays have betting apps both for Android and bet free bets uk existing customers IOS that feel smooth and let you bet online, even on the go. If you’re interested to find the best betting apps on the market currently, check out our best betting apps page for more information. The cash out amount is calculated when you place your bet and it takes into factors such as the event you’re betting on, time of wagering and the amount staked.
Top Customer Support
Depending on the platform you’re playing on, you’ll be able to get a part of your stake back depending on the time you wish to cash out. New betting sites have different policies on stakes when it comes to cash out, so it’s best you look at the platform specific terms to know for sure. Choosing a new betting site can feel daunting, but BettingOdds makes it easy. This page explains everything you need to know, from welcome offers and key terms to available sports, betting markets, and payment options, so you can get started with confidence. It doesn’t necessarily pay to disregard new bookmakers in favour of more established betting sites, as sometimes a new betting site offers the best sign-up offer. There's also strong support for sports like tennis, golf, American football, and esports. In-play betting is available, and the layout makes it easy to build and track your bets. My Favourites: Easily tag and access your preferred sports for quicker navigation. Promotions: bet sign up bonus uk betting From the Bet £20 Get £20 Free Bet welcome offer to a variety of casino bonuses, BetMaze has regular promotions to explore. Early Payout: If the team you back goes 2 goals up, your bet will be recorded as won. Boosted Odds: Take advantage of enhanced odds across a range of sports for even better value on your bets. Solid range of sports and live betting options Multiple payment methods, including PayPal, Apple Pay, and Skrill Get 14 days to use your free bet £20 upfront bet required to unlock the free betNo App If you’re interested in having an account at a more under-the-radar bookie to the likes of Ladbrokes or PaddyPower, then this one might be the one for you.
- Elysian Fields Sportsbook specializing in niche sports like table tennis, darts, and e-scooter racing
- MetroBet focusing exclusively on major metropolitan area teams and local derbies
- Altitude Gaming launching as a sportsbook for mountain and action sports betting
- Vector Bet planning to offer markets on simulated physics-based sporting events
- AgroBet targeting agricultural and livestock competition markets
Despite only entering the UK market in 2024, it’s been around since 2020 in the Lithuanian market and has already made up good ground in terms of its older competitors. That includes offering Bet Builders, Cash Out, Acca Boosts and even a promo where you’ll get paid out early if your player/team is well up in the game, whether it goes on to win or not. All your favourite sports will be on offer, and through shopping around will see you occasionally find higher odds at other bookies, there’s not much wrong with an average house edge of just over 4%. Here at 7Bet, they’re more than happy to help you make your money go further. Sure, there’s nothing particularly spectacular about a Bet 10 Get 10 Sports Welcome offer but there are plenty of other ways to get more bang for your buck. Cash Out gives you the chance to bank winnings whenever you wish, acca boosts and price boosts secure you bigger returns and even the ‘bore draw’ promise of refunds when a match ends 0-0 will give you your cash back now and then. Another cool feature is their occasional 0% margin markets where they charge no commission (house edge) on them at all.
- NexusBet prioritizing seamless mobile experience with a dedicated app for foldable phones
- Chronos Bet developing a live-streaming platform with integrated betting sliders
- All new sites required to feature a dedicated responsible gambling hub on the main dashboard
- Advanced parental control features becoming a standard regulatory requirement
Esports fans and general live betting fans will also be happy because they’re impressive at that, too.